Peg Paste Toothpaste

Why Peg Paste?
Your enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. Hydroxyapatite doesn't just clean the surface: in human trials it has put mineral back into enamel that daily acid and wear strip away.

Backed by clinical studies
In an 18-month randomised, double-blind trial in 194 adults, a hydroxyapatite toothpaste matched fluoride for caries prevention: 89.3% of the hydroxyapatite group finished with no new decay, against 87.4% on 1450 ppm fluoride.¹ A 2024 systematic review and meta-analysis found hydroxyapatite remineralised enamel significantly better than placebo, and performed on par with fluoride.²

Micro-hydroxyapatite, not nano. The same mineral your enamel is made of, at a tightly specified grade.

✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours
✓ A short ingredient list, every ingredient with a purpose
✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer
✓ Australian made and owned. Vegan, Halal certified, family owned
✓ Micro-hydroxyapatite: median particle size 1.1 micron, over 90% under 2.5 micron

The ritual
Morning and evening
Two minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes.
Suitable for all ages, from 6 months. Supervise young children and encourage them to spit.

About Intense Mint
Most mint toothpaste gets its punch from synthetic sweeteners and artificial flavouring. Ours doesn't. The cold comes from concentrated peppermint, so it reads clean rather than sugary, with no coated aftertaste.

The one people reach for when they want to know they've brushed.

About Sacred Clove
Miswak comes from the Salvadora persica tree and has been used to clean teeth across the Middle East, North Africa and South Asia for over a thousand years. Clove has been valued in oral care for nearly as long.

We didn't invent any of it. We formulated it around micro-hydroxyapatite.